Thought Leadership + Client Work
Writing + Design
The following is a sampling of the digital and print content that Philip Mandelbaum — co-creator of the Content Marketing division of The Associated Press, marketing and social media director for The International Cat Association, and a LinkedIn Top Voice — has created over the course of his professional career, spanning digital marketing, customer experience, data and privacy, AI and automation, diversity, equity and inclusion, employee experience, graphic and motion design, real estate, financial services, higher education, health care, mobile apps, fashion, food, entertainment, art, travel and urban, suburban and country culture, and including lead-magnet guides and reports, articles, blog posts, real estate listings, interviews, press releases, white papers, marketing brochures, presentations, essays, speeches and more.
The Top Work, Media, Tech and Marketing Stories of 2023
Simplifying the digital experience, user-centered design, generative AI, YouTube marketing, Pinterest marketing, disability inclusion, and more.
UX Design: How to Never Need Third-Party Cookies Again
The end of third-party cookies: Your guide to optimizing digital marketing, sales and customer experience using only zero-party and first-party data...
Why SMS May Be Your Best Growth Marketing Opportunity
The top 10 types of marketing texts, the top 10 SMS marketing best practices, etc.
The Ultimate Guide to Crafting Killer Content Marketing
9 steps to a successful content strategy, 29 KPIs, 3 templates, and 118 apps to amp your content marketing.
Report: The Ultimate Guide to Social Media Marketing (Pt 1)
If you're interested in social media marketing and advertising... You. Can't. Miss. This.
Why Consumer Brands Must Commit to LinkedIn Marketing, Too
LinkedIn users have 200% more buying power. LinkedIn marketing produces 200% higher conversion rates. Have you optimized your LinkedIn marketing strategy?
TikTok Untangled: Your TikTok Videos are Only the Start
What is TikTok? The social media app Gen Zers and Millennials use almost constantly to engage with brands and influencers... How is your TikTok marketing?
The Ultimate Guide to Mastering Social Media Marketing
5 billion social media users spend 2.5 hours a day viewing content on 7 social media platforms: a massive captive audience for your social media marketing.
Exposed: Big Brands Like Nike and Amazon Abandoning DEI
Big brands like Nike, Amazon and Walmart have reneged on their commitment to diversity, equity and inclusion. Here’s why abandoning DEI is a big mistake.
What Google Ads Transparency Means for Digital Advertisers
The Google Ads Transparency Center is a win for consumers, as well as a boon for businesses engaged in digital advertising. Find out how.
Do You Have a Company Culture Problem?
Diversity, equity and inclusion are key to creating a winning company culture. Learn how to find the right DEI director and develop an effective DEI program.
Elon Musk’s Twitter Verification Fiasco: What Now?
Elon Musk’s Twitter verification fiasco? Instead of improving Twitter based on the data, the boy-genius is tinkering with the controls of a nuclear reactor.
Branding is a Big Deal. Nobody Told HBO.
There are many Maxes, but there is only one HBO. So, knowing the value of brand recognition, why would Warner Bros. Discovery cut the “HBO” out of HBO Max?
The Ultimate Guide to Measuring Customer Success
You cannot claim customer success without metrics on the 13 most important customer experience KPIs.
7 Steps to Digital Transformation with a DXP
A digital transformation takes more than clean data. With a digital experience platform (DXP), you can supercharge your CDP for the whole customer journey.
The Top 9 Digital Marketing Tips for 2023 and Beyond
From data collection to content creation and from influencer marketing to AI and DEI, here are your top nine digital marketing tips for 2023 and beyond.
5 Phases of Facilitating Disability Inclusion Companywide
Corporate DEI efforts typically fall flat for employees with disabilities. Here is how to actually practice disability inclusion at your organization.
5 Fundamentals to Applying AI Only As Appropriate
Marketing automation is only one aspect of AI. Learn how to effectively leverage artificial intelligence in marketing, sales, CX and even employee experience.
9 Essential Digital Marketing Predictions for 2023
Here are the biggest changes coming in 2023, plus the top tips for leveraging these new opportunities.
Why You Need Public Relations in Marketing
You, too, can be in The New York Times or The Drum. You just need the right story and the right storyteller: the keys to public relations in marketing.
All The Proof You Need That Personalization Is Not Enough
Nearly seven in 10 respondents to the 2022 CEI martech study said personalization is their top marketing tech priority. Personalization is not enough.
Everyone Wants to BeReal, But You Just Need to be LinkedIn
Everyone knows LinkedIn is the best for B2B. But did you realize it’s also the top opportunity for B2C brands?
The Ultimate Guide to Influencer Marketing
What is influencer marketing? And is it still worth the investment? Find out with the top six influencer marketing trends of the 2020s.
Your Guide to Building the Best Digital Marketing Team
Don't let alarmists sidetrack your digital marketing team. Here's how to outperform your competitors simply by hiring the right people for the right roles.
A Marketing Insider’s Take on TIME’s Metaverse Report
The metaverse does exist. Kind of. For many consumers, but only SELECT brands. So, don’t start strategizing your metaverse marketing before reading.
The Ultimate Guide to Mastering Social Media
You need to invest in social media marketing, through every stage of the customer lifecycle. And you need to do it right. Here’s why, and how.
Proof the Path to Customer Success is Customer Survey Data
96% of consumers will leave you behind for bad customer service — and our latest survey results show more than six in 10 will call you out on social media.
7 Steps to Customer Success (and Outperforming Your Peers)
If you think your digital marketing and CX strategies demonstrate customer centricity... You’re probably wrong. Here’s how to achieve customer success.
Creating Your Content Marketing Strategy? Do This First.
You could be sitting on a goldmine. Or a landmine. Conduct a website audit with our free template, BEFORE you develop your content marketing strategy.
How to Turn Supply Chain Delays into Opportunities
The supply chain’s broken, and consumers fear they’ll never see their shipments. Learn how to conquer your supply chain setbacks via customer centricity.
The NBA No Cursing Policy: A Digital Marketing Perspective
NBA Commissioner Adam Silver called for a new no-cursing 'decorum' policy. Like the 2005 dress code, it could be racist. Racism isn't good for business.
The Top 7 Tips for Top Talent Recruitment
And The 14 Best HR Software Solutions
Why Elon Musk Bought Twitter
And What it Means for Digital Businesses
The 11 Most Important Customer Success KPIs: A Guide
How to Build Customer Loyalty through Customer Service
Seriously, What is the Metaverse?
A Quick Primer on Augmented Reality, Virtual Reality, and Something that Sort of Exists
Your Guide to Quitting Third-Party Cookies
How to Improve Your CX, Sales and Digital Marketing Using Zero- and First-Party Data
How Not to Kill the User Experience with Your SEO Strategy
Gone are the days of cramming keywords into your content and sliding onto the first page of a Google search. SEO has changed. And though Google’s 200 ranking factors can be daunting, there’s no excuse for ignoring search engine optimization. In fact, it’s more important than ever.
The State of Email Marketing in 2022
How to Use the Latest Email Trends to Your Advantage
Sneak Peaks from Adobe MAX 2019
The 2019 Adobe MAX conference was the biggest design meetup for Adobe in its history, with 15,000 attendees. School of Motion was there, reporting live on the groundbreaking Adobe MAX Sneaks; hosting a party with Puget Systems; helping Dave Grohl trend on Twitter; and conducting an exclusive interview with Adobe's Principal Worldwide Evangelist, Jason Levine.
RISK-TAKING AND RETHINKING SUCCESS: An Op-Ed
The value of attending a so-called “elite” college is a perennial topic of conversation, and William Deresiewicz entered the fray with a scathing New Republic opinion piece in which he lodges numerous complaints: they develop technocrats rather than thinkers; their cultures encourage self-interest rather than consideration for the greater good; and their claims of diversity are much more sizzle than steak.
4 Ways to enhance your dream home
To close on the home of your dreams, you'll have to accomplish critical tasks. "While you're working your way through all the details that lead to closing day, it can be fun to dream about all the ways you can personalize your new home," says Lisa Halter, broker and owner of Halter Associates Realty. "We can also leverage our hyper-local knowledge and network to help you identify design pros and contractors."
The online art school manifesto
I run School of Motion, an online school that teaches artists the techniques, principles and tools they need to thrive in the growing motion design industry. I'm also asked to speak from time to time, and in preparation for a panel last November I did some research on the current price tag for a traditional art or design education. I was floored.
A NEW WAY TO EXPERIENCE THE NEWS (PRESENTATION)
AP News is a new mobile app and companion site with a personalized news feed, custom alert options, more storytelling formats, and a fresh design. Benefits include direct traffic to your site, the ability to monetize referral traffic, an expansion of your audience, and an elevated local presentation that brings your content and brand national exposure.
An exclusive interview with ROCKSTAR CHEF RIC ORLANDO
A renowned cook, restaurateur, writer and philanthropist with a rock-and-roll pedigree, showman’s personality and proven dedication to the people, places and products of the Hudson Valley, Chef Ric Orlando has become a leading culinary spokesman and top draw for events, fundraisers and festivals in Upstate New York and across the country and world.
The Top 6 Tips for Improving Your Content Marketing Strategy
We’re all sick of traditional ads. We’ve been inundated for years. Consumers spoke up en masse, without even knowing it — we stopped responding. Simply, we stopped clicking; and, when we did click, we opted out before signing up or completing an order. We got smarter, which left a gaping hole for advertisers and marketers, both online and off.
A Field Guide to Woodstock, NY
Woodstock is heralded for its thriving, walkable town center, its music, theater, shopping, culture and world-class cuisine, and its proximity to awe-inspiring mountains, rivers, falls, watering holes and wilderness trails. Here’s your guide to the town that inspired the world-famous Woodstock Festival.
Discover Ulster County
Less than 90 minutes from Midtown Manhattan is Ulster County, NY, the heart of the Hudson Valley, a National Geographic top-20 travel destination dubbed by The New York Times and Business Insider as ‘the Hamptons in the mountains.’ With its 250,000 acres of untouched wilderness and 350 miles of hiking trails across the Catskill Mountains and along the Hudson River, Ulster County provides what Lonely Planet describes as “a real city break, with leafy drives, wineries and plenty of farm-to-table foodie options.”
7 reasons real estate investing is the best small business idea
This is not a get-rich-quick scam. Ask millionaire entrepreneur and author Robert Kiyosaki: Real estate investing is a tried and true practice. And a lot of money can be generated — if you do your research and align yourself with trustworthy professionals.
Be an investor, not a landlorD (The Definitive Guide)
You’ve probably heard that real estate can be a lucrative investment; however, you might be afraid that there’s too much risk or too much work. We provide all the facts you need to know, and debunk the myths that might be holding you back: (1) I don’t have enough money to invest; (2) I can’t invest remotely (or, I don’t know how to identify the right investment); and (3) I have to be a landlord.
AP launches Content Services to help brands tell their stories (Press Release)
The Associated Press has established a new division to provide talent, technology and distribution to help brands promote their products and services through multiformat storytelling. AP Content Services offers content creation and delivery solutions to increase brand awareness, enhance consumer engagement and drive sales and audience acquisition.
The Essentials of Portfolio Construction (White Paper)
In constructing a portfolio, the individual risk and return characteristics of the underlying investments must be considered along with your unique needs, goals and risk considerations. This paper dissects the portfolio construction process.
College. Why Wait? (Brochure)
If you’re ready to leave high school after 10th or 11th grade and want to be part of an unabashedly intellectual, proudly independent, fiercely creative college community, Bard College at Simon’s Rock is exactly what you’ve been seeking.
The Consulting Process (Presentation)
A presentation of the investment consulting process, used by hundreds of Financial Advisors, representing a multi-billion-dollar investment advisory department, to introduce to prospective clients the underlying mindset, practices and key differentiators from other departments and financial services firms.
AP News Mobile (Presentation)
AP News is a mobile app and companion site with a personalized news feed, custom alert options, more storytelling formats, and a fresh design. Benefits include direct traffic to your site, the ability to monetize referral traffic, an expansion of your audience, and an elevated local presentation that brings your content and brand national exposure.
Why You Need Public Relations in Marketing
PR is a perfect complement to digital marketing and CX efforts — and 92% of consumers say they trust earned media over advertising.
29 Must-Measure KPIs for Every Stage of the Customer Lifecycle
How to measure your business performance across the customer lifecycle, using must-measure digital marketing KPIs, customer experience KPIs and sales KPIs.
The Ultimate Guide to Digital Advertising
Everything you need to know about digital advertising, including search, display, native, mobile, video, and retargeting.
Planning a Conference? Follow These 13 Steps
Use this convention checklist to plan, create and pull off a killer conference — in person, or online.
The Top 19 Tips for Mastering Snapchat Marketing
On Snapchat, creativity far outweighs professionalism or consistency. Do your marketers think outside the box?
15 YouTube Marketing Tips to Boost Engagement and ROI
Consumers spend more time on YouTube than any other site; 70% of users have made a purchase from a YouTube video. This is your guide to YouTube marketing.
Facebook Marketing: How to Market Your Business on Facebook
Facebook marketing is not optional: Facebook accounts for about 3/4 of all web traffic from social media, and 55% of users are on FB for brand research.
Have You Migrated to Google Analytics 4 (GA4)?
With GA4, Google is once again revolutionizing the world of web analytics. Are you using Google Analytics 4? If not, now is the time to get started.
Generative AI: Will the Bubble Burst Like the Metaverse?
Everyone is talking about ChatGPT and investing in generative AI. Learn how to make smart, unbiased decisions about the AI tech used by your organization.
What We Can Learn from The Apple Marketing Philosophy
A half century ago an Apple investor shared The Apple Marketing Philosophy. The Facebook metaverse fail confirms what can happen when brands do not listen.
What Is User-Centered Design?
What is user-centered design? A web design process that centers the user at each stage; and the key to user experience and lead generation optimization.
The Ultimate Guide to Employee Experience Metrics
How happy are our employees? Are they productive? Efficient? Without the proper employee experience metrics and HR KPIs, the answer is: We have no idea.
The Ultimate Guide to Email Marketing
Is email marketing dead? No, and your competitors are already up on the latest, ever-shifting email marketing trends. What is your email marketing strategy?
The Ultimate Guide to Digital Advertising
Digital advertising isn’t going anywhere; in fact, there’s never been a better opportunity, nor more placement options.
9 Steps to Implementing AI Without Being Racist
We talked to eight artificial intelligence and DEI experts about overcoming bias in AI. Follow these nine steps to implementing AI without the AI bias.
Why That $7-Million Super Bowl Ad Was a Waste of Money
What if companies spent money on actually reducing stress for customers? Imagine what you could have done with that $7-million-dollar Super Bowl ad money.
Move Over Metaverse. The Big Tech Arms Race is About AI.
With Google Bard and a new AI-powered Bing, ChatGTP and OpenAI suddenly have fierce competition for control of the artificial intelligence arms race.
Everything I Said About Going Viral Was Wrong
The rumors are true: You may never go viral on TikTok, no matter what you do, because the social media platform skews views to court brands and influencers.
AMC Theatres, Bad Customer Experience and a Dying Industry
There is a lot we can all learn about what NOT to do in CX, thanks to my own experience at AMC Theatres.
5 Reasons Why Going Viral is Bad for Your Business
Going viral is bad. And a waste of time. Here are five reasons to stick to your digital marketing strategy, and your target audience, instead.
Why You Should HAVE GiveN Your Team Election Day Off
You could have given your team the day off on Election Day. Would it have made an impact? Um, yes. Employee experience is the new customer experience.
Authenticity, Transparency on Social Media? On BeReal, Maybe
Every Gen-Zer is on the anti-Instagram app, BeReal. Of course, every brand wants to be real too. Here’s how.
Twitter Cybersecurity Defects: What it Means for You
If you have questioned Elon Musk about Twitter bots, you will not believe what former security head Peiter Zatko (‘Mudge’) says about Twitter cybersecurity.
The Top 7 Ways to Enhance Employee Experience and Retention
Pay raises, work flexibility and diversity, equity and inclusion are no longer enough. Here are seven benefits you must offer to optimize employee experience.
The Ultimate Guide to Using SEO and UX for Lead Generation Optimization
You need to invest in social media marketing, through every stage of the customer lifecycle. And you need to do it right. Here’s why, and how.
Finally, You Can Measure Influencer Marketing Performance
The Association of National Advertisers, or ANA, has released the first influencer marketing guidelines. Find out what they are, and what you should do now.
Digital Marketing Jobs: Your Guide to Staffing a Top Team
Don't let alarmists sidetrack your marketing team. Here's how to outperform your competitors simply by attracting top talent to your digital marketing jobs.
There Will Be Ads. And You Can Still Netflix and Chill.
Customers, investors and the media have been uproarious over Netflix’s post-COVID losses and new ad-supported subscription tier. It’s Netflix’s fault.
The Ultimate Guide to Upgrading Agent Engagement and Productivity
Are consumers saying bad things about your customer support? If so, you may as well shutter now, if you’re not committed to change.
How to Achieve Marketing Amplification with One Influencer
You’ve heard of marketing amplification, but have you experienced it? Can you replicate its success? Not without social media influencers. See how it works.
The 14 Most Important Employee Experience and HR Metrics
The only way to determine the effectiveness of your HR strategy is to establish and measure your performance against the right metrics.
The Ultimate Guide to SMS Marketing
Why Text Marketing is Your Best Growth Opportunity
Your Guide to Killer Content
And How to Write a Blog Like This One
The 11 Most Important Digital Marketing KPIs: A Guide
The Path to Customer Success is Knowing What Works, and What Doesn’t
Why You Need a Guide for Managing Customer Complaints
A Personal Story. And a Lesson in Customer Success.
Need More Customers? Start on Social Media.
7 Tips for Successful Social Media Marketing Throughout the Customer Lifecycle
Why Fake Follower Counts Can’t Curb Influencer Marketing
The data is clear: influencer marketing works, when you do it right. As consumers become more and more sophisticated, though, the right part of the equation becomes increasingly complicated. Use this list of the five most important influencer marketing trends to keep competing.
How to Pick the Right Hybrid Work Model
If You’ve Made Remote Work Work, You’re Halfway There
Top Seven Tips for First-Time Homebuyers
The home buying process can be complicated and overwhelming, especially for the first-time homebuyer. You have to find the right home, at the right price, arrange property inspections and appraisals, coordinate with mortgage brokers and lawyers, and sign lots and lots of paperwork. To help ease the process, here are the top seven tips to home buying for beginners.
Mastering MoGraph: How to Create Your Best Work, Lightning Fast
Creating quality motion graphics isn't easy. Client projects can be especially demanding, with impossibly short deadlines imposed seemingly last minute. It's easy to feel underappreciated by your client or creative director, when demands are high. It's not, and we know that, but that doesn't change the creative director- or client-designer dynamic — and we're the ones providing the service. We answer to them. In our years as working motion designers we've identified five common hurdles to hitting project deadlines. In this article we explain how to tackle each one, while staying on schedule.
The Jewish Ascent: A chronicle of the 350-year history of Jews in America
Based on conversations with six prominent Jewish American scholars: Dr. Gary Zola, Executive Director of the Jacob Rader Marcus Center of the American Jewish Archives; Professor Pamela Nadell of American University; Rabbi David Ellenson, President of HUC-JIR; Dr. Jenna Weissman Joselit of Princeton University; Professor Deborah Dash Moore of Vassar College; and Professor Jonathan Sarna of Brandeis University.
Motion Design Industry Roles
Motion design is an increasingly lucrative field. And, it's creative. We get it, you want in. But, what role is right for you? To help answer these questions, we've developed a comprehensive breakdown of the most common motion design careers, and what each one entails. Hopefully, this will help you determine where to focus your attention once you're ready to kick off or change course in your career.
BRINGING AMAZON TO THE MOTOR CITY
When Detroit was dark, I was there. When the City declared bankruptcy, I was there. I was born and raised in Macomb, a suburb of the D, and I’d been witnessing the decline firsthand for years… And then came Mike Duggan. He mounted a write-in campaign, and won, on the slogan “Every neighborhood has a future.” The future is now.
Jesse Vartanian on Animating The Ron Artest Story
Among Jesse Vartanian’s recent projects with JVARTA is Quiet Storm: The Ron Artest Story, a Showtime documentary about Ron Artest. The documentary tells the story of Artest's turbulent journey. In this interview, we speak with Jesse Vartanian about JVARTA's contributions to the documentary, which began with a simple request for a single animation.
an exclusive interview with photographer brandon schulman
Based in Brooklyn and the Catskills, Brandon Schulman focuses on portraiture, fine-art and commercial photography. His works have been exhibited worldwide; used in campaigns by Prada, Coach, Microsoft, Verizon and Rockstar Games; and appeared in leading publications including Marie Claire, Allure, Playboy France and FORBES.
Expanding the reach of content marketing
The public is bombarded with content, and consumers are savvier now about what warrants their attention. To capture the minds of their audiences, companies are becoming more creative in identifying opportunities to revamp content on their own web properties, as well as creating content that can be published on other sites to increase brand awareness.
An Hudson Valley Road Trip Series
We’re taking you on digital journey, guided only by our maps and our love for exploring the ins and outs of the Hudson Valley. Live like a local on our curated expeditions, featuring the top stops for experiencing the area's storied history, scenic beauty, diverse culture and renowned arts, music and cuisine.
Luxury Real Estate Listings
The Hawthorn, a spectacular 10,275-square-foot converted post-and-beam barn, is located in the center of America’s oldest operating Arts & Crafts Colony, Woodstock, NY, set back on a quiet, quaint country road mere steps from Main Street. Constructed in 1865 and fully renovated in the last year with the finest-quality materials, this turnkey, move in-ready property features an opulent four-bedroom penthouse, as well as a two-floor mixed-used space with two apartments. A fine example of Woodstock Craftsman design…
11 Tax Deductions Every Real Estate Investor Should Know
Since 1776, real estate has accounted for 70% to 90% of all the millionaires in the United States. Not a bad reason to consider investing. But did you know that, unlike more traditional investment options, real estate also offers significant tax advantages?
Buying a Rental Property (A Step-by-Step Guide)
Single-family rental properties have proven to be a financially rewarding investment, but not if the investor chooses the wrong market, the wrong neighborhood, the wrong property, or the wrong real estate investment firm. In this comprehensive guide, we’ll take you through the process of selecting a cash flow investment property — from choosing the market and neighborhood to choosing the property.
MHRH Recognized for Outstanding Record in Patient Safety (Press Release)
MidHudson Regional Hospital of Westchester Medical Center has received an “A” Hospital Safety Score. The first and only hospital safety rating to be peer reviewed in the Journal of Patient Safety, the Safety Score is designed to provide consumers with the information they need to protect themselves and their families when determining the best hospital for their needs.
What Do I Do Now? Investing Insights from Industry Veterans (Report)
We asked 15 Chief Investment Officers and Senior Portfolio Managers: (1) how do you view the market today?; (2) what, if anything, are you buying?; (3) what are you avoiding?; and (4) what advice do you have for long-term investors?
EARN ONLINE revenue ALL YEAR (Brochure)
The AP Digital News Experiences program offers you the strongest selection of ready-to-publish content on the most sought-after categories, including the Olympics, March Madness, and trending health news and information.
Woodstock Celebrates (Presentation)
A number of towns (and businesses) will try to take advantage of the increased regional attention related to the 50th Anniversary of the Woodstock Music Festival... But, only one place has this claim to fame: It All Started Here. We will take locals and visitors on a 6-month tour of Where It All Started.
How to Recruit and Retain the Best Digital Marketing Team
Get your guide to attracting, hiring, onboarding, training, overseeing and retaining top digital marketing talent.
7 Steps to Customer Success (and Outperforming Your Peers)
96% of your customers will leave you behind for bad customer service, and 92% will also call you out for it. So, what are you going to do about it?
Email Isn’t Dead. Spam Is.
Want to master email marketing? Look no further than this official guide, with the top 10 tips for optimizing every email drip campaign, newsletter and blast.
Report: The Ultimate Guide to Social Media Marketing (Pt 2)
Artificial intelligence, the customer journey, influencer marketing, KPIs, and everything else you need to know.
7 Steps to a Triumphant Pinterest Marketing Strategy
Adobe, Shopify, Office Depot and GE are all killing it on Pinterest. Find out how.
Digital Marketers, Don’t Delete Your Twitter Just Yet
What is Twitter? The fifth most visited website, with 350 million users, 89% of whom use the app to find new products... So, how is your Twitter marketing?
Instagram Algorithm Solved: Your Instagram Marketing Guide
Instagram is the top social media platform for consumers to research and connect with brands. Here is your guide to mastering Instagram marketing.
Why Customer Reviews Have Never Been More Important
How could customer reviews get even more important? As the future of SEO, with Google AI SGE using reviews to enhance brand and product search queries.
The Ultimate Guide to the Most Important Digital Marketing KPIs
Measuring against the most important digital marketing KPIs is mission critical to any smart digital strategy. How are your marketing campaigns performing?
Your Guide to Simplifying the Digital Experience
What makes the digital experience successful? Simple. Simplicity. Simplicity in message, simplicity in design, simplicity in sales, simplicity in support.
Bed Bath & Beyond, Bankruptcy, and Nostalgia Marketing
With the right nostalgia marketing the retailer could have proved itself one of those iconic nostalgic brands.
Optimizing Customer Journeys with the Email Drip Campaign
Are your CX and digital marketing teams expert in the email drip campaign? If not, they will never optimize the customer journey (or customer lifecycle).
Optimizing the Customer Journey Using Consumer Psychology
If your goal is customer success, customer sentiment and core values should drive your customer journeys.
Why a 4-Day Work Week is Unnecessary
A four-day work week can help with employee burnout, depression, racial and economic inequities, and the climate crisis — but it is completely unnecessary.
Why Your SEO is Useless Without Optimal UX
User-centered design can raise conversion rates 400%. Follow these steps to ensure your SEO strategy is up to date and doesn’t obscure the importance of UX.
Everything You Need to Know About AI Right Now
With ChatGPT, Google Bard and AI-powered Bing, suddenly everyone is an AI expert. Here is everything you need to know to use AI at your organization.
9 Steps to Optimizing Zero-Party Data and First-Party Data
You are losing out to your competitors if you have not started cutting out third-party cookies in favor of using zero-party data and first-party data.
OpenAI, ChatGPT, and Safeguarding Your Content Marketing
Should we replace our content marketing or customer support team with ChatGPT from OpenAI? If you are not sure, read this.
The Top 7 Ways to Not Be a Bad Boss
If your employee reviews are not going as planned, you have a management problem. Here are seven ways you can help your managers avoid being a bad boss.
Why Your LinkedIn Outreach Is Not Working
Low-quality leads? LinkedIn ads losing money? Then you are doing it wrong. Here are the top 20 tips for optimizing your LinkedIn marketing strategy.
Why You Should HAVE GiveN Your Team A DAY WITHOUT US OFF
Every so often, opportunities arise to make a difference in your employee experience. Sept. 30, 2022, the #DayWithoutUs, was one. Next time, take advantage.
Is Social Media Safe for My Business?
Is TikTok getting banned? Is Snapchat safe? Is anyone on IG or Facebook? This is what your customers are wondering. It’s your job to be where they end up.
The Only Elon Musk Twitter Takeover Update You Need
What would the Elon Musk Twitter takeover mean for advertisers and digital businesses? What about consumers? Find out if your fears are justified.
Your Guide to Never Needing Third-Party Cookies Again
The cookiepocalypse is upon us. Learn how to replace third-party cookies with safer, smarter and more sophisticated zero-party data and first-party data.
Fixing Your 5 Most Impactful Martech Imperfections
The priorities: personalization, data management, predictive modeling, lead nurturing and conversion, and content quality and value. The solution: martech.
What Cruises and Cosmetology Have in Common: Royal Caribbean
Towel animals? Find out how Royal Caribbean is leading a cruising comeback using influencer marketing to promote unique, customized customer experience(s).
Sorry, AdAge, Digital Marketing is a Creative ‘Service’
An agency CEO thinks digital marketers need to sell products to succeed. Find out why he’s wrong — and how to properly pitch a digital marketing project.
T-Mobile’s Banking On a New AdTech Platform. Bad Idea.
T-Mobile’s not exactly known for protecting customer data or delivering optimal CX, and the uncarrier’s cannonball into programmatic could prove tragic.
How to Create the Best Content Brief (Free Template)
You streamlining your content creation process? You a content creator with a new content marketing job? Then YOU need to master the Content Brief.
Your Official Guide to the SEO Keywords Target 10 List
You're nowhere without your keywords, and even the top content marketers need an SEO keywords list or keyword planner. Create yours with a free template.
Need More Cash? Commit to Diversity, Equity and Inclusion.
No matter how diverse you make your workplace, if the people you hire don’t feel respected, included and appreciated, they’ll quickly become disengaged.
A Lesson in Customer Success
How to Convert One Sale into a Customer Relationship
The Ten Types of Digital Advertising
No, Eight Isn’t Enough
65 Tools for Mastering Digital Marketing
Everything You Need to Know to Win Every Stage of the Customer Lifecycle
Your Guide to Managing the Customer Complaint
How to Convert Customer Feedback into Free Promotion
The Ultimate Guide to Automating Marketing, Sales and CX
Why Your Competitors are Choosing Automation, and How You Can Do It Right
How Digital Marketing and Customer Service Can Make or Break Your Business
While there’s no doubt that betting from bed will save a lot of New Yorkers a lot of time and money traveling back and forth between home and the casino, the launch of online gambling in New York exposed some digital marketing and CX breakdowns that could inform future brand/product launches across industries.
Your Key to Customer Engagement
Why You Need a CDP to Master Marketing and CX
Behind the Vows with The Vow Whisperer
Tanya calls herself The Vow Whisperer, and engaged couples all over the world hire her for their weddings. So what prompted Tanya to change careers? Why weddings? And what makes her services so coveted? Like the catering at the reception, there’s nothing more memorable about a wedding ceremony than the written vows. We interviewed Tanya to learn more.
Interview with Famed Photographer Nigel Barker
For years world-famous fashion photographer Nigel Barker has captured mesmerizing images that blend the beauty of his subjects and that of Opus 40’s natural and manmade surroundings. We interviewed Nigel about what makes the Hudson Valley landmark so special.
Modern Country Oasis in Woodstock
A contemporary, converted post-and-beam barn, the hand-built Handy’s Walk is set on five acres amid a meandering meadow, with mesmerizing panoramic mountain views from the 55-foot wall of windows inside and the oversized deck overlooking the saltwater pool built into bluestone and surrounded by stone walls.
Why You Should Own Your Own Power Plant
Paul McMenemy has committed his life to the renewable and cleantech industries, focused on the development of renewable energy projects. Through Solar Generation, Paul will continue his impactful work through the installation of residential and commercial solar and the development of larger-scale solar farms. This is our interview with Paul on the state of the solar industry and why you should switch to solar today.
The 2019 Motion Design Survey
As artists privileged with the opportunity to help advance the modern era of MoGraph, we are consistently amazed at the explosive growth and optimistic tone of our industry. For our 2019 survey, we polled more than 1,000 motion designers from 95 countries. From the data we collected, we've drawn some conclusions about the current state of the industry and hypothesized what we might expect in the future.
A Guide to Completing Design ProjectS
You're eager to start your own motion design project, but motivation can only take you so far. If you're struggling to convert your ideas into action, we have the solution. In this guide, we'll shepherd you through the eight essential steps of motion design pre-production, followed by the five fundamental phases of creating and completing a motion design project.
an exclusive interview with Punk Rock legend Darryl Jenifer of Bad Brains
A rare opportunity to interview hardcore punk, reggae and dub musician Darryl Jenifer, bassist for Rock & Roll Hall of Fame-nominated Bad Brains, solo artist, accomplished producer, painter, and cultural icon. We ask Darryl about his past, present and future; his take on the music industry, and his role in it; his favorite artists; his advice for aspiring musicians; and more…
an exclusive interview with Fine Artist and curator Jen Williams dragon
Jen Williams Dragon is an artist-turned-curator who directs the fine-arts organization Cross Contemporary Art in Saugerties, NY. A well-known figure in the fine art world, Jen has been teaching, curating and promoting art in the Hudson Valley since 1984, when she graduated from Purchase College with her Bachelor of Fine Arts in printmaking and painting.
Preserve Reader Trust Through… Native Advertising?
Native advertising allows marketers to engage potential customers with content that informs and influences, not interrupts. Native advertising has proven to be more effective than traditional digital advertising – brand recall doubles, and time spent on content increases to five times the industry benchmark for rich media.
Shopping, Dining and Recreation in Upstate New York
A collection of guides, featuring: Spring Shopping in Upstate New York: Woodstock Boutiques; Hot Shops: Hudson Valley Vintage; Can't-Miss Fall Festivals in the Hudson Valley; Things To Do With Your Dog in Upstate New York: A Series; and more.
Seven Tips for Selling A Home This Spring
It nearly goes without saying that spring is the time to sell your home in the Hudson Valley, especially in 2019 with a shortage of listings and a surge in eager buyers. What may be less common knowledge, however, is what homeowners should do to prepare their homes for market and present them in the most optimal manner to achieve the best terms at signing. Whether you choose to list with us this spring selling season, you can surely benefit from our list of the top tips for selling your home this spring.
The Top 5 Reasons to use a realtor When Buying or Selling a Home
Sure, you love Zillow. We get it, it’s easy to use and has listings in your price range. However, while Zillow is a great place to search for homes, if you’re thinking of buying or selling you need to be backed by a seasoned professional.
The Top 5 Reasons Michigan is the Next Booming Rental Market
The Financial Times reported that the “U.S. is building toward a pension crisis,” noting that nearly 50% of working-age households have no retirement savings at all. Experts like Grant Cardone and Tony Robbins have called your 401(k) retirement account a scam. Instead of giving up your money, for your lifetime, consider cash flow real estate: an asset class that delivers income from day one; and returns in the double digits.
The Right Move: Halter Associates Realty Completes Rebrand (Press Release)
Halter Associates Realty has completed a company rebrand, highlighted by a new corporate website and an enhanced focus on delivering unparalleled digital marketing services for real estate clients across Upstate New York. Halter Associates is a full-service real estate firm that specializes in buying and selling real estate in the Hudson Valley and Catskill Mountain regions.
Morgan Stanley Personal Portfolio: Unified Managed Account (Fact Card)
When you select Personal Portfolio, our industry-leading unified managed account, you benefit from a sophisticated investment approach, personalized asset allocation guidance and a broad range of investment options — all in one account.
Diabetes Management (Brochure)
We are committed to providing you with a healthy approach to managing your diabetes. Our highly experienced team consists of nationally certified diabetes educators, including nurse educators and registered dietitians.