Market.Your.Self
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Market.Your.Self

Strategy • Implementation • Analysis • Optimization >>> Digital Marketing • Content Management + Creation • Copywriting + Copy Editing • Social Media Management + Marketing + Advertising • Branding • Digital Advertising • Web Design + Development + SEO • Public Relations • Print Marketing • Print Advertising • Corporate Communications • Photography + Photo Procurement • Journalism

Telling Compelling Stories that Convert

Phil Mandelbaum is an award-winning writer, copywriter and copy editor; a veteran tech, media and business journalist; and a 360-degree omnichannel marketing strategist and content creator with 20 years experience telling compelling brand stories.

A co-creator of the content marketing division of The Associated Press and owner of consultancy Mandelbaum Marketing (A Thousand Words (ATW), launching soon), Phil most recently served as Content Director, Editor and Senior Writer for Customer Management Practice, producing and publishing digital journalism and thought leadership for 1,000s of marketing, customer experience and HR executives. Currently, he is publicist for Cat Brooks and the Anti-Police Terror Project, a nonprofit.

Previously, Phil worked in senior writing, editing, communications and marketing roles at Morgan Stanley, Barclays Capital and Ernst & Young, as well as for other large brands, startups, nonprofits, agencies, new and traditional media companies, and unique individuals such as Marianne Williamson and Dr. Melina Abdullah.

Phil’s specialties include writing, editing and digital/content strategy, as well as SEO, UX, social media, influencer marketing, email and SMS, communications, PR and advertising. Data- and performance-driven, he excels in testing, analysis and KPI reporting. Always aiming to empathize, include and empower, he’s been praised as a leader for his management and coaching styles.

Mandelbaum Marketing is a creative consulting and activation agency, in operation when Phil is not employed full time.

 

Core Services

Branding/Identity
Re-Brands
Web, Content, Campaign Audits
Digital Transformation
Omnichannel Strategy
Empathy Mapping
Proprietary Mandelbaum CX Honeycomb
Web Design, SEO, UX
eCommerce
Content Marketing
Editorial Management
Copywriting, Editing
Blogging, Digital Journalism
Demand Gen
Lead Gen/Conversion Optimization
Customer Acquisition, Retention, Loyalty
Social Media
Influencer Marketing
PR
Political Strategy
Digital Advertising
Search Engine Marketing
Email/SMS Marketing
Nonprofit Marketing
Healthcare Marketing
Fintech Marketing
SaaS Marketing
Real Estate Marketing

 

A satisfied client

“My website is getting rave reviews and Phil at Mandelbaum Marketing deserves all the credit!… Let me start by saying I was not the easiest client. I knew exactly what I wanted but I didn’t have a clue how to get there. Luckily, Phil did. He helped me create the site as if it were his own. We spent hours on the phone working through every step, and he was unbelievably patient. The website is stunning and incredibly easy to use — and I’m incredibly proud of it. If you need a website, don’t even think about it. Just hire Phil.“

Chef Jill Freiberg, Owner, Jillicious Foods & Events