Telling Compelling Stories that Convert
Phil Mandelbaum is an award-winning writer, copywriter and copy editor; a veteran tech, media and business journalist; and a 360-degree omnichannel marketing strategist and content creator with more than 15 years of experience telling compelling brand stories.
A co-creator of the content marketing division of The Associated Press, owner of consultancy Mandelbaum Marketing and a LinkedIn Top Voice, Phil most recently served as Content Director, Editor and Senior Writer for Customer Management Practice, producing and publishing digital journalism and thought leadership for 1,000s of marketing, customer experience and HR executives.
Previously, Phil worked in senior writing, editing, communications and marketing roles at Morgan Stanley, Barclays Capital and Ernst & Young, as well as for other large brands, startups, nonprofits, agencies and new and traditional media companies.
Phil’s specialties include writing, editing and digital/content strategy, as well as SEO, UX, social media, influencer marketing, email and SMS, communications, PR and advertising. Data- and performance-driven, he excels in testing, analysis and KPI reporting. Always aiming to empathize, include and empower, he’s been praised as a leader for his management and coaching styles.
Mandelbaum Marketing is a creative consulting and activation agency, in operation when Phil is not employed full time.
Key Characteristics + Core Services
Key Characteristics
Award-Winning Writer
Award-Winning Marketer
Editor-in-Chief + Managing Editor + Copy Editor
Digital Journalist: Tech + Media + Marketing + Biz
Content Strategist + Curator + Creator + Manager
360-Degree Omnichannel Digital Strategist
Creator, Content Services, The Associated Press
Branding/Identity x Consumer Psychology Specialist
Coach + Caretaker
LinkedIn Top Voice
Core (Agency) services
Copywriting + Copy Editing
Writing: Reports + Newsletters + Press Releases
Web Design/Dev
SEO
PR Strategy + Activation
eCommerce Development + Optimization
Social Media Strategy + Activation
Digital Advertising Strategy + Activation
Email x SMS Marketing Strategy + Activation
Influencer Marketing Strategy
Branding/Identity + Logo Design